Podchaser Launches Industry-First Political Skew Capability Across 500,000 Podcasts

October 28, 2024 – Podchaser, the world’s most comprehensive podcast database, today announced the release of its pioneering Political Skew Filter, a powerful new data tool designed to help advertisers, PR professionals, and brands align their media strategies with the political leanings of podcasts. The Political Skew Filter, which debuts on Podchaser’s API, enables users to view and filter podcasts by political lean, offering a new level of precision in media targeting.

With the U.S. political landscape becoming an increasingly important factor in media consumption, brands and PR professionals are seeking ways to ensure their message resonates with the values of their target audience. The Political Skew Filter helps fill this gap, categorizing podcasts as “Left,” “Right,” or “Neutral” based on sophisticated AI models that analyze each show’s content, metadata, and recent episodes.

“This capability represents a significant leap forward in how brands and advertisers approach audience engagement through podcasting,” said Bradley Davis, Podchaser’s CEO. “Political leanings are deeply personal, and aligning media to these values can lead to a stronger bond with listeners. Marrying our dataset with the latest AI capabilities has enabled an entirely new depth of podcast discovery for our clients.”

Key Features and Availability:

• API Access: Available to API clients with a dedicated permission, the Political Skew Filter can seamlessly integrate into existing data workflows, allowing advertisers to filter or search for shows by political lean.
• Political Bias Spectrum: The filter categorizes podcasts into five distinct buckets—Neutral, Low Left/Right Skew, Medium Left/Right Skew, and High Left/Right Skew—ensuring a nuanced approach that respects the complex landscape of U.S. political discourse.
• Pro User Access: All Podchaser Pro users will be able to view political skew data in podcast insights tabs and table views, complete with filtering capabilities for easy access (coming soon).

While Podchaser is the first to provide a dedicated Political Skew Filter, this feature isn’t just for election season. With brands increasingly aligning with audience values year-round, the Political Skew Filter serves as a robust, reliable tool for ensuring that messaging aligns with podcast hosts and their audiences.

For more information, contact:

Cole Raven, Chief Revenue Officer
[email protected]