AI-Enabled Podcast Vetting: Introducing “Tell Me Why” by Podchaser Pro

You are about to launch your next podcast campaign. You’ve scoured the sea of 5.5M podcasts and whittled it down to a select few. But how do you know which ones best align with your campaign goals? You could diligently deep dive each and every episode. But who has time for that? Instead, meet the new ‘Tell Me Why’ button—your AI-powered assistant for podcast vetting.

It’s like having a genius researcher who knows exactly what you’re looking for, analyzes the data, and hands you a fit score with a ready-to-go pitch. Whether you’re pitching guest appearances, booking ad spots, or scouting shows for your network, this feature takes the guesswork out of podcast show selection. Now, you don’t just find podcasts—you find the right podcasts. Click, analyze, decide. Done.

The ‘Tell Me Why’ feature leverages artificial intelligence to determine compatibility between a Pro user’s campaign goals and any podcast in the Podchaser database. This new feature helps evaluate whether a particular podcast will be a good fit for a given campaign and provides tailored advice on writing impactful pitches. This article will explore the benefits of this feature, how it works, and its limitations.

Why “Tell Me Why” is a game changer for podcast vetting

The “Tell Me Why” feature leverages advanced A.I. to provide actionable insights in seconds which is greatly valuable for Pro users:

• Fit Assessment: Quickly assess whether a podcast aligns with your campaign goals.
• Detailed Rationale: Receive explanations for the chosen audience, content, and more.
• Pitch Recommendations: Get tailored advice to improve outreach strategy.
• Save for Later: Insights are saved on the podcast page for easy retrieval.

This feature saves time that would otherwise be spent on research, allowing Pro users to focus on strategy and other business needs.

How does “Tell Me Why” work?

Using the “Tell Me Why” feature is straightforward:
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1. Visit a Podcast Page: On any podcast page, look for the “Tell Me Why” button.

2. Create a Campaign: For first-time users, clicking the button will begin a new campaign. Start by outlining your campaign goals. You may also use the provided sample prompt as a guide.

3. Compare and Analyze: ‘Tell Me Why’ evaluates key podcast details—such as the title, description, audience metrics, recent episodes, and ad rates—to assess compatibility with your campaign and craft customized pitch suggestions. Podcast vetting done for you with a click.
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4. Reuse or Create New Campaigns: For repeated use, you can choose from previously saved campaigns or create a new one. You can also edit or delete existing campaigns.

What To Do When Results Aren’t Satisfactory?

Like any technology, AI is a work in progress and may produce imperfect results. Sometimes, results may look skewed or even incomplete. If this happens:

• Refine Your Prompt: Modify the objectives for your campaign for an appropriate and accurate result.
• Retry the Process: Restart the tool to get new results and different data analyses.
• Report Issues: For any additional issues, users can raise a bug report and we’ll ensure the team is informed. You can also contact us via email or connect directly with your dedicated Client Success Manager (CSM) for Pro users.

​TIP: To get the best results, Pro users can utilize the provided sample prompt as a guide and ensure that inputs are specific and aligned when drafting campaign goals.

Watch a Video Walkthrough

Sample prompts

This section offers sample templates that users may refer to when writing their campaign goals. Below are the examples:

Sample 1:

Cats R Us is a premium retailer specializing in high-quality cat products, including organic cat food and stylish accessories, targeting cat owners who prioritize quality and sustainability. For our September campaign, we aim to drive awareness of our new organic cat food line, increase website traffic by 25%, and generate 500 new sign-ups for our loyalty program. We’re looking for podcasts with pet-focused, lifestyle, or eco-conscious themes that align with our target audience of women aged 25-45.

Sample 2:

True Crime Treasures is a brand which offers exclusively crime-related merchandise—from high-quality detective kits to catchy T-shirts and accessories addressed to true crime fans. In our October campaign, it is our goal to announce the ‘Unsolved Mysteries’ line: a new merchandise line; to get at least 30% more traffic to our website; and to have at least 1,000 new subscribers to our newsletter. We are interested in collaborations with true crime podcasts that create such listening experiences as investigation, mystery, and suspense. We target podcasts with audiences between the ages of 18 and 45 years, who are fans of mystery and horror genre histories.

“Tell Me Why” limitations

While the “Tell Me Why” feature is a powerful tool, there are some limitations to keep in mind:

• Desktop-Only: This feature is only supported on desktop devices.
• Campaign and Daily Limits: Maximum campaign limit set at 100 per user. After reaching this number, users cannot create a new campaign unless they delete existing campaigns. The number of insights a user can generate is up to 100 per day, which resets at midnight.
• Character Restrictions: Headlines of the campaigns are limited to 50 characters, and campaign descriptions provide up to 1,000 characters.
• Results Availability: Insights are stored under individual podcast pages and cannot be viewed in list or table formats.

Final thoughts on “Tell Me Why” for podcast vetting

There are two primary problems the new feature solves for Podchaser Pro users:

1. Tedious and Repetitive Vetting: Once discovery is complete, an additional round of scrutiny must be applied to podcast fit
2. Getting to Campaign Action Points: With AI-generated personalized pitches, Pro clients can expedite outreach post-diligence

And “Tell Me Why” can expedite workflows for numerous user types, including:

1. PR and Earned Media: Podcasts are still “new media” to many in the PR field. “Tell Me Why” gives you greater confidence in shows and outreach
2. Podcast Advertisers: Take your campaign brief, run it through “Tell Me Why,” and know your ad dollars will be well-spent on best-fit shows
3. Podcast Networks: Podcast acquisition and recruitment goes from art to science thanks to content and audience matchmaking

This feature is only available to Podchaser Pro users. If you’re interested in how it can supercharge your podcast efforts, schedule a Pro demo today